Great to see our partner and licensee , Professional Sports Authenticator (PSA, and PSA/DNA Authentication Services), back at the Super Bowl, using our DNA Matrix™ security marking technologies. PSA will provide on-field anti-counterfeit measures to tag game-used footballs and collectible items that will be auctioned off at a later date.
No matter which team you root for on Super Bowl Sunday, the game will be played by the rules, with DNA Technologies keeping fans and collectors onside.
|SOURCE: Professional Sport Authenticator|
February 01, 2017 15:00 ET
PSA/DNA Poised to Tackle Counterfeiters Before Super Bowl 51
HOUSTON, TX–(Marketwired – February 01, 2017) - On Sunday, February 5, the New England Patriots and Atlanta Falcons will not be the only forces facing off during Super Bowl 51. Before kickoff at NRG Stadium in Houston, a silent war will be waged against counterfeiters.
Each of the approximately 100 footballs used during the National Football League’s championship game, as well as each rear sideline pylon and the coin toss coin, will be “tagged” with synthetic DNA ink. These imperceptible marks act as a counterfeit deterrent and are virtually impossible to replicate.
As it has for over a decade, the NFL will entrust its on-field anti-counterfeit measures to the world’s largest memorabilia authentication company, PSA/DNA (www.PSADNA.com). Prior to the game, a PSA/DNA representative will mark each ball, rear sideline pylon and coin toss coin with the company’s proprietary synthetic DNA, visible only when illuminated by a specific laser frequency.
Following the game, a portion of the PSA/DNA-authenticated items will be auctioned on www.nflauction.nfl.com to benefit NFL and team charities. The remaining items will be split between the organizations of the two competing teams.
“Game-used items are always a commodity, especially items surrounding a game at the pinnacle of a sport, such as the Super Bowl. As a collector, you want the peace of mind knowing that what you are purchasing is, in fact, authentic and game-used,” said PSA/DNA President Joe Orlando.
Counterfeiters are hard pressed to duplicate the authentication company’s synthetic DNA technology, as each marking has a 1-in-33 trillion chance of being accurately reproduced.
“Staying on the cutting edge is key to curtailing counterfeiting,” explained Orlando, “and giving each item its own fingerprint is one of the many ways PSA/DNA fends off counterfeiters.”
Experts at Professional Sports Authenticator (PSA) and its PSA/DNA Authentication Services division have examined and certified over 27 million different sports, entertainment and historical collectibles with a combined total value of over $2 billion.
PSA and PSA/DNA are divisions of Collectors Universe, Inc. (NASDAQ: CLCT), the leader in third-party authentication and grading services for high-value collectibles including rare coins, trading cards, tickets, autographs, and memorabilia.
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