DNA Technologies was founded in 1993 by Charles L. Butland in Los Angeles, California. The company was first conceived as an art authentication system for our inaugural customer, Joe Barbera, of Hanna-Barbera fame, and was initially named Art Guard International. Shortly afterwards, the O.J. Simpson trial helped introduce the term “DNA evidence” into common parlance and the marketing value of Charlie’s invention became apparent as the company was renamed DNA Technologies, Inc.The company was most recently acquired by Wendell Smith, a long time partner of DNA Technologies, and merged with PhotoSecure of Boston, Massachusetts. PhotoSecure, an innovative start up company, spun out of the Photonics Center of Boston University, had pioneered the use of unique photoluminescent dyes as security identifiers, and had been a long time collaborator.
DNA taggants represent the ultimate marker for security purposes. The highly specific and detailed analysis required for forensic proof of identity is well accepted and represents a significant obstacle and deterrent for potential counterfeiters. DNA Technologies has the ability to offer unlimited numbers of unique inks, dyes and films to their customers, with a very high degree of security and reliability, providing a security system that is virtually impossible to be broken or duplicated by counterfeiters.
The patented technology uses DNA-laced ink to tag and protect valuable products, brands and intellectual property. Key benefits of the technology include the ability to:
- Recover revenues and market share
- Track distribution on an ongoing basis to control product piracy and diversion
- Preserve the integrity of products in the marketplace
- Increase consumer confidence in famous brands
- Latest Article
Latest ArticleOffside with Counterfeits
Great to see our partner and licensee , Professional Sports Authenticator (PSA, and PSA/DNA Authentication Services), back at the Super Bowl, using our DNA Matrix™ security marking technologies. PSA will provide on-field anti-counterfeit measures to tag game-used footballs and collectible items that will be auctioned off at a later date.
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