Apparel & Luxury Goods
We live in the most brand conscious era in history. Companies thrive or wither depending on consumers’ attachment for, and faith in brands, which is especially true of the apparel industry. Nothing will damage a brand more than diversions and knock-offs propagating the market as the real thing.
You can protect the integrity of your brand with the DNA MATRIX™. Merchandise can be individually coded and tracked globally, at all times, from manufacturing through to retail.
Find out more about how the DNA Matrix™ thwarted criminals in the distribution channel.
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Latest ArticleOffside with Counterfeits
Great to see our partner and licensee , Professional Sports Authenticator (PSA, and PSA/DNA Authentication Services), back at the Super Bowl, using our DNA Matrix™ security marking technologies. PSA will provide on-field anti-counterfeit measures to tag game-used footballs and collectible items that will be auctioned off at a later date.
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