Apparel & Luxury Goods
We live in the most brand conscious era in history. Companies thrive or wither depending on consumers’ attachment for, and faith in brands, which is especially true of the apparel industry. Nothing will damage a brand more than diversions and knock-offs propagating the market as the real thing.
You can protect the integrity of your brand with the DNA MATRIX™. Merchandise can be individually coded and tracked globally, at all times, from manufacturing through to retail.
Find out more about how the DNA Matrix™ thwarted criminals in the distribution channel.

- Latest Article
Latest Article
DNA ‘tags’ make Superbowl appearance, againOur partner, PSA/ DNA will showcase our DNA Matrix™ security marking technology at Sunday’s Superbowl for the 14th year running.
PSA/DNA Will ‘Tag’ Super Bowl XLVI Footballs to Combat Counterfeits January 31, 2012
(Indianapolis, Indiana) — Over 100 footballs will be used in the Super Bowl game on February 5, 2012, and to protect [...]
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