February 7, 2002 - New Alliance Results in Protection of Mario Lemieux Signed Jerseys
(Halifax, NS) DNA Technologies, a division of CrossOff Incorporated (TSE:OFF), announced today a new alliance with The Sports Vault Corp. designed to protect Mario Lemieux signed jerseys and other sports memorabilia by using the DNA based tracking technology. This unique system offers protection against counterfeiting and provides consumers with a checkpoint for authenticity. Mario Lemieux recently signed a limited edition of Team Canada jerseys for Sports Vault.
"Counterfeiting remains a big problem in the sports memorabilia market", said Paul Boutilier, Director of Sales, DNA Technologies and former Stanley Cup Champion. "We are working with the sports industry to deliver a solution that protects both the athletes and consumers in the fight against fakes."
"We pride ourselves on providing high quality genuine sports memorabilia", said Jeff Thompson, President of Sports Vault. "By marking each jersey with invisible DNA ink and creating a unique digital record, our customers can purchase with confidence, knowing that the authenticity of our products are protected for life.
About Sports Vault
The Sports Vault Corp. is a leading Canadian supplier of quality sports memorabilia, collectibles and merchandise. Founded in 2000, the company operates out of Winnipeg, Manitoba, Canada and specializes in delivering innovative marketing and merchandising strategies though multi-media venues. The Sports Vault recently completed the successful launch of the Team Canada Pin Program with the Sun Media Group.
About DNA Technologies
DNA Technologies is a new breed of high security company whose prime focus is anti-counterfeiting and brand protection. DNA's parent company, CrossOff Inc. was established in 1963 and is publicly traded on the Toronto Stock Exchange (TSE:OFF). The company is headquartered in Halifax, Canada with sales offices in Los Angeles, New York, and London, England.
The DNA based tracking system is a process whereby items are tagged with the DNA Matrix , then traced and tracked through a secure online registry. The DNA technology combines identifiable DNA gene segments into an ink that may then be applied as either a visible or covert security marker. The mark is virtually impossible to decode. Each item marked with the DNA Matrix is packaged with a registration certificate instructing the owner to create an online record of the item's authenticity.
For further information, please contact:
Heather Smith-Dacey
Marketing Director
(902) 496 6421
email: media@crossoff.com
Jeff Thompson or Russ Henry
The Sports Vault Corp.
(204) 783 8942
| 
