(Halifax, Canada) DNA Technologies, a division of CrossOff Incorporated (TSE:OFF), will see its award winning technology deployed at Super Bowl XXXVI. Working with partner, PSA Authentic, the DNA Matrix security taggant will be applied as an invisible marker to the 120 footballs used throughout the game to protect them from being counterfeited. The game-used balls will be eventually made available for sale to fans and collectors through the NFL and their licensees.

"Counterfeiting remains a huge problem in the sports collectibles and memorabilia industry," said Tom Nicolette, President of DNA Technologies. "We applaud PSA and the NFL for taking a stand to protect their branded products and for providing 'peace of mind' to the eventual consumer."

How it worksv Prior to the game, the invisible DNA-laced ink is applied to each football. NFL officials then take them to a secure location where they are issued throughout the game. As each ball leaves the field, the DNA Matrix reader verifies its authenticity. Although invisible to the naked eye, the DNA mark becomes fluorescent green when illuminated with the special reader. In using this method, authenticity can be determined many years from now even when the footballs have changed hands. The DNA ink is virtually impossible to decode.

About PSA
PSA, Professional Sports Authenticators, the world's largest sports card and sports memorabilia authentication service has been the official authenticator of game used Super Bowl footballs for three years. PSA has been working with DNA Technologies to protect fans and collectors against counterfeiting. For more information visit www.psadna.com. PSA/DNA authentication services is a division of publicly held Collectors Universe (NASDAQ: CLCT).

About DNA Technologies
DNA Technologies is a new breed of high security company whose prime focus is anti-counterfeiting and brand protection. DNA's parent company, CrossOff Inc. was established in 1963 and is publicly traded on the Toronto Stock Exchange (TSE:OFF). The company is headquartered in Halifax, Canada with sales offices in Los Angeles, New York, and London, England.

ATTENTION PHOTO EDITORS: JPEG photo available (Illuminated DNA marked football)

For further information, please contact:

Heather Smith-Dacey
Marketing Director
(902) 496 6421
email: media@crossoff.com