(HALIFAX, CANADA) CrossOff Incorporated (TSE:OFF) announced today that it has signed an agreement with DNA Technologies Inc. of Los Angeles, California to acquire all of the assets of DNA Technologies. This strategic acquisition will result in the creation of a unique solution for combating counterfeiting worldwide, whereby items in the CrossOff Registry would be tagged with the DNA Matrix (TM) for positive identification.

Under the terms contained in the agreement between CrossOff and DNA Technologies, CrossOff will acquire the assets and assume the contracts and liabilities of DNA Technologies in exchange for 5,459,643 common shares of CrossOff and 1,971,750 warrants to acquire additional common shares of CrossOff. The warrants will be exercisable at prices ranging from $0.78 to $3.14 per common share. The transaction, which is scheduled to close on or about September 30, 2001, remains subject to completion of due diligence, regulatory approval and approval by shareholders of DNA Technologies. CrossOff will currently advance U.S.$100,000 to DNA Technologies for payment of DNA Technologies trade payables, which would otherwise be assumed by CrossOff on closing of the transaction. The loan is secured by a security interest over all of the assets of DNA Technologies.

The deal will result in CrossOff acquiring DNA Technologies' network of product licensees, existing customers and revenues, New York and Los Angeles locations, and DNA Technologies' patents related to labeling techniques for countering product diversion and counterfeiting. Sales and business development will operate out of multiple locations in Canada and the United States. CrossOff will continue to lead administrative and marketing functions from its Canadian head office, and will move the on-going R&D efforts and lab work for DNA Technologies to Halifax.

DNA Technologies possesses a unique proprietary anti-counterfeiting solution, a synthetic DNA-based tracking technology, which uses DNA-laced ink to tag and protect valuable products, brands and intellectual property. The patented technology combines identifiable DNA (deoxyribonucleicacid) gene segments and an ink (a "DNA Matrix (TM) ") that may be applied as either a visible or covert security marker on any tangible surface. The marker is virtually impossible to decode. DNA Technologies has a portfolio of products used to protect the fine art, designer clothing, sports, entertainment, and licensed products industries. Based upon existing contracts, DNA Technologies expects revenues for the year ended December 31, 2001 of approximately U.S.$620,000 and are forecasting revenues of U.S.$1.4 million for fiscal year 2002.

"Joining forces gives CrossOff excellent positioning in the marketplace because it allows us to offer a complete anti-counterfeiting solution", says Donnie Snow, President and CEO of CrossOff Incorporated. "DNA Technologies is an established business with an excellent portfolio of products and existing revenue streams. It will extend our geographic reach, give us access to new markets and enhance our overall product offering."

Thomas A. Nicolette, President and CEO of DNA Technologies, will continue to lead the division from his New York base and join CrossOff's Board of Directors. "Tom is a great addition to our team, he brings expertise in the security industry and many years of experience leading international business initiatives", adds Snow.

"CrossOff and DNA Technologies are a natural fit," says Nicolette. "We have complementary business models and market strategies, so together we offer an unmatched solution to the marketplace."

About DNA Technologies
DNA Technologies Inc. has become the recognized leader in providing security markings and unequaled protection for valuable products, brands and intellectual property. The DNA Matrix (TM) technology combines identifiable DNA gene segments into an ink that may then be applied as either a visible or covert security marker. DNA Matrix (TM) is highly resistant to reverse engineering and can be used in conjunction with existing labels, holograms, and other marking systems. Recently, DNA Technologies signed a joint venture with Optaglio Ltd of Britain to produce holographic labels with DNA taggants. DNA Technologies' security markings have been used to protect the products and brands of Thomas Kincade, NFL, MLB, Hanna-Barbera and the 2000 Sydney Olympics, to name a few.

Thomas A. Nicolette, comes from a blue-chip security & business background having served as Chief Executive Officer of several public companies in the USA. The largest, KNOGO Corporation, was a NYSE listed multi-national headquartered on Long Island, NY with subsidiaries, dealers and manufacturing facilities in 32 countries around the world. KNOGO is recognized as the founder of the Electronic Article Surveillance (EAS) anti-shoplifting industry.

DNA Technologies was founded in 1993 and is located in Los Angeles California. More information is available on the company's website at www.dnatechnologies.com.

About CrossOff
CrossOff Incorporated is a Canadian based high tech company and is traded on the Toronto Stock Exchange as OFF. CrossOff is a diversified technology company with operating units focused in the areas of registry & database management services, technology training, software development & consulting, and property management. More information is available on the company's website at www.crossoff.com.

PHOTO OPPORTUNITY: A demonstration of the DNA application process will take place at 2pm at CrossOff's head office in Halifax, Canada, 1809 Barrington Street, Suite 900.

EDITORS: Backgrounder and fact sheet available upon request.

For further information, please contact:

Heather Smith-Dacey
Marketing Director
(902) 496-6421
media@crossoff.com