About DNA Technologies
Protecting brands since 1993
DNA Technologies helps brands, manufacturers, and rights holders protect products, preserve trust, and strengthen brand integrity through custom authentication and product tagging strategies.
For more than 30 years, we've worked with organizations across industries where authenticity matters. From collectibles and licensed merchandise to pharmaceuticals, luxury goods, consumer products, and security printing, our team has helped clients address challenges related to counterfeiting, product diversion, unauthorized reproduction, and supply chain integrity.
Today, our technology and expertise have been applied to more than 1.6 billion products worldwide, helping organizations protect the value they've worked hard to build.
Experience you can trust
Every product faces different risks. Every brand has different goals. That's why we don't believe in one-size-fits-all solutions. Our team works directly with clients to understand their products, manufacturing processes, distribution channels, and business objectives before developing a customized protection strategy. Whether you're looking to protect a premium brand, authenticate high-value products, strengthen consumer confidence, or improve supply chain visibility, we bring decades of experience helping organizations navigate complex brand protection challenges.
Meet the team
When you work with DNA Technologies, you'll work directly with the people behind the business. Our team brings decades of experience in brand protection, authentication, security printing, manufacturing, marketing, and international business development.
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Mike Hayes is Managing Director of DNA Technologies and brings over 20 years experience in the marketing and business development fields. Mike started his career with the J. Walter Thompson advertising agency in London, England where he worked on many of the agency’s large international and pan-European brands. Mike joined the team at DNA Technologies in 2000, and now works tirelessly to rid the world of counterfeit and diverted products. In his 30+ years in business, he has co-authored one book, took a company public and proudly registered his name on a Canadian patent.
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Mike Cyr brings extensive experience in marketing and business development to his role in brand protection and anti-counterfeiting. With a degree in Marketing and strong organizational skills, Mike collaborates with clients to develop cost-effective and highly secure solutions using DNA Technologies’ patented DNA Matrix™ technology.
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Barry brings over 25 years of experience in sales and leadership to his role at DNA Technologies. He has a proven track record of developing effective sales strategies and building strong client relationships across diverse industries. Barry’s expertise in business development and international partnerships make him an invaluable asset to any organization looking to drive growth and achieve success in today’s competitive marketplace.
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Wendell M. Smith was born in Brooklyn, NY, raised and educated in Hartford, Connecticut and Maplewood, New Jersey. He attended Dartmouth College for his B.A. and M.S. in Mechanical Engineering. Wendell is the Founder and President of Polestar Ltd – a company engaged in licensing and consulting in Security Printing technologies. Previously Chairman of the Board of Directors and CEO of Baldwin Technology Company, Inc., a Member of the Boards of Directors of American Maize-Products Corporation, Globe Ticket and Label Company and Bowne & Company, Inc. He was employed with Sikorsky Aircraft; Barnes Engineering Corporation; Electro-Optical Equipment; and Baldwin Technology Co – Printing Press Controls, where he led an MBO, IPO, and growth from $2.5M revenues to $250M, with operations in 5 countries.
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As Administrative Director at DNA Technologies, Karen Wilson manages operations, adminstration and finance for the company. Karen stepped into the role from a previous position with our parent company, Polestar LTD. She studied Mechanical Engineering in Boston, at the Wentworth Institute of Technology, and went on to fill key roles in Quality Control with Perkin Elmer and Product Design at Teledyne Mt. Vernon, before moving into Technical Sales & Service at Baldwin Technologies. Karen joined the team at DNA Technologies at a crucial point of our expansion into China.
What Are You Doing To Protect Your Brand?
Protecting a brand takes years. Losing trust can happen much faster. Whether you're concerned about counterfeiting, product diversion, unauthorized reproduction, or long-term brand integrity, the first step is having a strategy in place. Let's start the conversation.