As brands grow, so do the risks. Learn why successful companies become targets for counterfeiters and unauthorized distribution, and why protecting brand reputation should be a strategic priority.

Learn how to protect your brand from counterfeit products with practical strategies that strengthen product authenticity, preserve customer trust, and safeguard long-term brand value.

Counterfeit products don't just impact sales—they damage trust. Learn why protecting your brand is essential for long-term business value and customer confidence.

DNA Technologies and HFX Canvas Prints have partnered to bring a new level of protection to Canada's art community, making authenticated prints available to artists and photographers.

As Super Bowl 50 kicked off, DNA Technologies' proprietary marking technology was ready on the field, helping partner PSA/DNA protect the value of game-used Super Bowl footballs.

With more than half of all artwork estimated to be fake, artists need to protect their value. Here are five ways to drive value in your artwork and limited-edition prints.

Halifax-based DNA Technologies and Dormie Workshop announce a collaboration set to redefine golf-equipment authentication, merging craftsmanship with brand-protection expertise.

DNA Technologies announced a new partnership with Laava.id to authenticate sports collectibles at the Canadian Progress Club Halifax's 50th Annual Sports Charity Dinner.

Saltwreck launched a donation campaign supporting humanitarian efforts in Ukraine through a limited-edition 'Peace for Ukraine' map artwork print featuring the map of Kyiv.

A few months into a world without live sports, the fan community stayed tight-knit and turned to memorabilia. We explore what the COVID-19 shift meant for authenticity and collecting.

Thomas Kinkade, the Painter of Light, was an incredible artist and marketer. We look at how he built a brand from his art, and why protecting that work matters.

Counterfeiters prey on patients every day, selling convincing imitations and diverted drugs. We look at how DNA marking protects brands, IP, and public health.

Our partner PSA/DNA is back at the Super Bowl using DNA Matrix™ marking to tag game-used footballs and collectibles, on-field anti-counterfeit protection for items headed to auction.

Like the Patriots, DNA Technologies was a repeat player at Super Bowl LII, our DNA Matrix™ technology helping longtime partner PSA/DNA protect game-used memorabilia.

Every football used in Super Bowl XLIX will be tagged with a specially prepared synthetic-DNA ink, an invisible security mark that helps PSA/DNA combat counterfeiting.